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This refers to how the product receives to The client; the distribution channels and intermediaries for example wholesalers and vendors who empower shoppers to entry solutions or expert services in a very easy method. This 3rd P has also in some cases been called Put or Placement, referring into the channel by which a product or service is marketed

To beat the deficiencies of the 4P model, some authors have proposed extensions or modifications to the first product. Extensions on the 4 P's are often included in circumstances such as services marketing where by one of a kind characteristics (i.e. intangibility, perishability, heterogeneity plus the inseparability of creation and consumption) wa

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